Wag! Cookie Policy

We use four categories of third-party cookies on the Wag! Sites: Strictly Necessary Cookies, Functionality Cookies, Performance/Analytics Cookies, and Advertising Cookies.

You can view the types of third-party cookies and their opt-out options in the “Opt-out” section below.

California “Do Not Sell My Info”

The California Consumer Protection Act (“CCPA”) requires us to tell you if we have sold your personal information to third parties in the past 12 months and how to opt-out of future sales. Because the CCPA considers IP address, cookie IDs, and mobile IDs “personal information” and defines “sale” to include simply making data available to third parties, we are providing this notice to give you additional information. We let advertising providers collect IP addresses, cookie IDs, mobile IDs through our sites and apps when you use our online services, and their use of that information when providing us services may constitute a sale of personal data under the CCPA. We do not “sell” any other types of personal information.

You can opt-out from any sharing of your personal information with third parties if that sharing constitutes a “sale” of that data under the CCPA. You can opt out of this type of information sharing by opting out of third-party Advertising cookies as noted above.

Note that although we will not “sell” your personal information after you opt out of Advertising cookies, we will continue to share some personal information with our partners (acting as our service providers) to help us perform advertising-related functions such as measuring the effectiveness of our ads, managing how many times you see an ad, managing and reporting on ad performance, providing aggregate statistics and analytics, and/or reducing ad fraud. Further, updating your cookie preferences will not necessarily opt you out of the use of previously collected personal information by these cookies or stop all interest-based advertising. Please note that your cookie preferences are domain- and browser-specific. This means that if you visit other Wag!  domains, or replace or upgrade your browser, use another browser (or device), clear your browser’s cookies, or set your browser to refuse third-party cookies, you may need to reset your opt-out preferences.

Do not Track

Some Internet browsers include the ability to transmit “Do Not Track” signals. The Wag! Sites do not currently process or respond to “Do Not Track” signals. Instead, you can use a range of other tools to control data collection and use, including the Opt-Out section described below. To learn more about “Do Not Track”, please visit “All About Do Not Track".


The third-party cookies that may be found on Wag! websites along with their opt-out solutions can be found below:

Company name

Cookie type


Google Ads


Google Analytics




Different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.




Internet Explorer:

If you are using any other web browser, please visit your browser’s official support documents.